A carefully crafted social media campaign to promote a classic sandwich has landed a group of Northampton College students £500 in Amazon vouchers.Level Three business students Hannah Ferrin, Callum Buck, Verity Rust and Millicent Wincott teamed up to produce a fresh, low fat, take on the classic bacon, lettuce and tomato sandwich, which saw them reach the regional finals of a competition to create a new product for High Street fast food giant Subway.Their campaign to ‘bring back the BLT’ and see their healthy handcrafted sandwich sold in Subway stores across the region was an overall runner-up but they were named winners of the award for ‘Best Social Media Campaign’.
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I first came across Orange Juice Communications during a meeting with Dan, the director of the company, about successfully winning a place in the final of the Subway Challenge. He...
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