subway challenge 2018

A group of Northampton College students are hoping to ‘bring back the BLT’ and see their healthy handcrafted sandwich sold in Subway stores across the region.

Level Three business students Hannah Ferrin, Callum Buck, Verity Rust and Millicent Wincott have teamed up to produce a fresh, low fat, take on the classic bacon, lettuce and tomato sandwich, which has seen them reach the regional finals of a competition to create a new product for High Street fast food giant Subway.

The sub will go head-to-head with five other flavours created by students from across the East Anglia region. The winning sub will be sold in stores for a two-week period, with the winning students getting involved in a marketing campaign to promote the product.

Business lecturer Karin Keir-Bucknall said: “We are so proud that, for the second year running, our students have been shortlisted as finalists in the challenge. The team have worked really hard to create their sub and it has been a great opportunity for them to put their business skills to the test.”

The four-strong team fought off competition from more than 100 rivals to reach the regional final and will now present their sub and full marketing plan at a Dragons Den style ‘pitch’ event to a panel of Subway franchisees and marketing executives.

Verity Rust, aged 17, said: “We wanted to create a sub for people who want to eat healthily and are aware of the dangers of too much fat in their diet. We have chosen low calorie ingredients but tried to keep it as tasty as possible.

“We have chosen the BLT because historically it has been the nation’s favourite sandwich. With obesity slowing rising in the UK, we have tried to get low fat options trending again for a healthier lifestyle.

Our sub includes bacon, lettuce and tomato in a nine-grain wheat sub and has just six grams of fat.”

The students have been given a fictional budget to advertise their brainchild and the students have devised a strategic marketing plan which includes online, print and broadcast advertising as well as targeting their specific audience using a mix of social media channels including Instagram and Snapchat.

The team will present to a panel of Subway executives at Cambridge University on Thursday, February 1 and if they win could land the chance to see their sub become a reality in stores across the region.


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