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A carefully crafted social media campaign to promote a classic sandwich has landed a group of Northampton College students £500 in Amazon vouchers.

Level Three business students Hannah Ferrin, Callum Buck, Verity Rust and Millicent Wincott teamed up to produce a fresh, low fat, take on the classic bacon, lettuce and tomato sandwich, which saw them reach the regional finals of a competition to create a new product for High Street fast food giant Subway.

Their campaign to ‘bring back the BLT’ and see their healthy handcrafted sandwich sold in Subway stores across the region was an overall runner-up but they were named winners of the award for ‘Best Social Media Campaign’.

The students were given a fictional budget to advertise their brainchild and devised a strategic marketing plan containing online, print and broadcast advertising as well as targeting their specific audience using a mix of social media channels including Instagram and Snapchat.

Verity Rust, aged 17, said: “We wanted to create a sub for people who want to eat healthily and are aware of the dangers of too much fat in their diet. With obesity slowing rising in the UK, we have tried to get low fat options trending again for a healthier lifestyle.”

The sub went head-to-head with five other flavours created by students from across East Anglia, fending off competition from more than 100 rivals to reach the regional final.

Business lecturer Karin Keir-Bucknall said: “The team have worked really hard to create their sub and it has been a great opportunity for them to put their business skills to the test.”

 

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