Students from Northampton College have been awarded with the title of ‘Most Creative Design’ in the Subway Design a Sub competition, beating off competition from schools and colleges across Anglia.
The annual challenge – now in its ninth year – is run by Subway and asks budding young entrepreneurs from schools and colleges across Hertfordshire, Essex, Buckinghamshire, Cambridgeshire, Norfolk, Northamptonshire, Suffolk and Bedfordshire to come up with their own design and marketing campaign for a brand new Six-inch Sub or flatbread.
Students from Northampton College went up against four other shortlisted teams to pitch their marketing and advertising campaign to a panel of Subway experts on Monday 11th February at Cambridge University, and were just pipped to the post by Norwich High School for Girls who were crowned overall winner. Their winning design, Eat Equilibrato, will be brought to life in over 200 Subway stores across Anglia in spring.
Chloe Walden, a student from the team at Northampton College, said: “We’ve really enjoyed the competition from start to finish. It was great to put the business skills we have been learning into practice with a brand that we all know and love. It’s been a brilliant learning experience; pitching in front of the panel from Subway was really nerve wracking, but such great preparation for the future. We’re delighted to have won ‘Most Creative Design’.”
Subway entrepreneur, Adam May, who chaired the judging panel, commented: “Once again, we had an outstanding response to the competition, with some brilliant creative designs and marketing proposals submitted by students from across the region, demonstrating that the entrepreneurial spirit is well and truly alive in Anglia.
“We have been running the Design a Sub challenge for nine years and I am still inspired by the enthusiasm and ingenuity we see from our entrants. Selecting our overall winner was a tough decision, as all the teams demonstrated a good understanding of the brief, did their homework and put together impressive presentations for the judging panel. Congratulations to all our finalists.
“As a franchise business, Subway is run by entrepreneurs who live and work locally in their communities and we are committed to fostering and developing the business skills and employability of young people. The students who enter the Design a Sub competition demonstrate excellent creative and business skills and it is always a privilege to be involved.”
Karin KeirBucknall, Business Studies Co-ordinator at Northampton College, added: “I am thrilled that our students have been announced as the winner of ‘Most Creative Design’.
Furthermore, I am also delighted for our team of runners up for getting shortlisted to the final six teams in the competition. Both teams thoroughly enjoyed getting to grips with the challenge, it offered them a fantastic opportunity to put the business and marketing skills they have been learning in the classroom into practice in a real-life business environment. What’s more, they have been able to develop important life and employability skills, such as research, communication, presentation and team work, which will hopefully stand them in good stead in the future.”
Students from Northampton College were also named as runners-up in the Design a Sub competition with their Sub, The Selector Sub.