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Be part of one of the biggest growing industries with our course in Social Media Content Production. This two year course will provide you with the technical skills to be able to develop social media content for your future employer by providing you with a background in three core areas ? video production and editing, graphics and visual effects, along with photography and image manipulation skills.

You will need to be a confident communicator and be comfortable talking to the camera and working with others. You will be producing a range of content such as adverts, promo videos, animated graphics, podcasts as well as getting involved in creating social media marketing strategies for various events.

The course is taught through a range of approaches designed to provide you with the opportunity to develop technical skills for practical applications and real vocational experience or support with progression to university.

Delivery methods will include practical workshop sessions in our media editing suites using the latest versions of the Adobe Creative Suite, alongside using our TV and Radio Studios to record professional content to be used in your campaigns. Classroom-based theory sessions are supported by IT and computer-based research, real-world media industry situations (including production company meetings and working with real life clients) and educational visits to industry trade fairs and other social media industry-related events. There may also be the opportunity to get a better understanding of the world of work through work experience opportunities and commissions.

  • What will I study?

    The units you will study are likely to include:

    Specialist Units:

    • Introduction to media processes and technical skills
    • Introduction to design and research skills in creative media production
    • Introduction to professional practice in creative media production
    • Critical and contextual awareness in creative media production
    • Investigating audio production and technology
    • Investigating visual production and technology
    • Investigating interactive production and technology
    • Characteristics and contexts in creative media production
    • Engaging with an audience in creative media production
    • Preparing for progression in creative media production
    • Specialist study in creative media production

    All units are subject to change and may be withdrawn.

  • Who is this course for?

    This course is ideal if you have an interest in developing your content production skills in social media production and for students who are wanting to progress in to marketing roles within a variety of businesses.

  • How is the course assessed?

    This course is assessed through internal assessment through submission of coursework via MS Teams

  • Your Study Programme

    We will make sure you are working at the right level on your core qualification and are challenged to achieve the highest level of qualification you can. All students will continue to improve their maths skills and if you dont have a grade C (4) at GCSE, we will work with you towards achieving that goal. Work experience will be part of your study programme and complement your college study and prepare you for employment. You will also get involved in activities to help you develop life skills and to build your confidence so you can make progress in your career. Weekly timetables will include tutorial support which may comprise of full group activities or one to one sessions to discuss individual progress or support needs.

  • Knowledge

    You will develop a thorough knowledge and understanding of:

    • Different audiences needs and how to produce content which meets those needs

    • Media language to understand how messages are communicated to an audience

    • A range of pre-production processes with consideration of the impact that these pre-production decisions can have on the quality of the final product.
  • Skills

    You will have the ability to:

    • Utilise a range of software and hardware to produce Media content in line with industry conventions
    • effectively Apply rigorous primary and secondary research skills to The development of products
    • Critically evaluate research sources as well as production Work in order to make Effective improvements to completed products.
  • Behaviours

    What is required?

    • Develop positive working relationships with others in order to produce industry standard content

    • Build resilience by responding positively to feedback from staff and peers and implement this feedback to make improvements to work produced

    • Productivity - organises work effectively and achieves required results within deadlines, demonstrating the drive and energy to get things done in pressurised situations and escalating appropriately when necessary.
  • General info

    Students will be expected to purchase some basic equipment relevant to the course. This will be conveyed to them in the form of a kit list, sent via email during the summer before they enrol.

    There may be opportunities to go on trips throughout the year, the cost of these will be discussed with students ahead of time.

  • Progression and Career Opportunities

    After successful completion of this course you will be able to move in to Higher Education studying courses such as Advertising and Marketing, PR, Journalism and Video Editing.

    Roles included in these areas include Social Media Managers, Marketing Assistants, Digital Media Executives and Content Producer amongst others.

  • Entry Requirements for new students

    Four GCSEs at Grade 4 [C] or above including English Language, or a Level 2 Diploma in Media or Social Media & Marketing with English Language and Maths GCSEs at Grade 3 [D] or Functional Skills L1

  • Admissions Process

    We recommend that you attend one of our exciting open events so that you can look around the department, the college and meet the tutors. You are welcome to do this before or after you apply. These events have proved very successful in ensuring students and their families see the best of what the college has to offer such as our inspirational teaching areas, teachers, library facilities and places to eat.
    Once you have applied our experienced Enrolment Team will consider your application carefully and will let you know, by email, if the College would like to make you a conditional offer based on you meeting the specified entry requirements. If your predicted grades or career aims suggest that an alternative subject area or course level would be more appropriate for you at this stage, we will contact you either by telephone, email or text. If you have told us that you have some additional support needs we will contact you to find out more so that we can help you.