A group of Northampton College students are hoping to see their money-saving meal deal sold in Subway stores across the region having reached the finals of a search for the ultimate lunchtime snack.
Level Three business students Milena Chiruta, Mihail Spinu, Daniils Karpovs and Yusuf Litt have created a bespoke sandwich as part of the Subway Challenge – an annual hunt for an innovative new snack that encourages students to sharpen their business skills.
Their ‘Savers 10’ meal deal features a 6in hearty Italian sub filled with chicken, cheese, mayonnaise and lettuce alongside three cookies, a packet of crisps and a soft drink.
The students plan to promote the £4.49 meal deal using a mixture of outdoor advertising, posters, flyers and an intensive social media advertising campaign on platforms including Facebook, Instagram, Snapchat and Twitter.
Milena, aged 19, said: “We wanted to come up with a meal deal that had 10 components to mark the 10th anniversary of the Subway Challenge. We carried out extensive market research to come up with the right sub and really enjoyed the chance to learn more about social media advertising.
“Our meal deal is aimed primarily at students and includes a deal with Unidays where students can get 10 per cent off but we are also keen to attract anyone keen to keep an eye on the cost of their lunch. We want to encourage people to enjoy the taste of saving money.”
The Savers10 meal deal will go up against with other subs created by students from across the East Anglia region. The winning sub will be sold in stores for a two-week period, with the winning students getting involved in a marketing campaign to promote the product.
Business lecturer Karin Keir-Bucknall said: “We are thrilled to see our students shortlisted for the final. It has been a fantastic opportunity for them to put their business skills to the test and they have really taken the project to their hearts, working hard to create a compelling product and devise an effective marketing plan to promote it.”
The teams will now present their sub and full marketing plan at a Dragons Den style ‘pitch’ event to a panel of Subway franchisees and marketing executives at Cambridge University on Wednesday, February 12. The winners will receive £1,000 worth of Amazon vouchers.
High achieving students, hard-working apprentices and talented chefs have been praised at the Northampton College Annual Awards 2019.
The event, held at Booth Lane campus, saw dozens of students collecting awards for their academic achievements over the past 12 months.
Business student Rajinder Thandi was presented with the Overcoming Challenges award, sponsored by Briggs and Forrester. Raj lost his mother last Christmas and within weeks, with the support of fellow students, he raised more than £2,000 for The Clarke Lister Brain Haemorrhage Foundation with a charity golf day in memory of his mother Kaljinder.
Principal of Northampton College, Pat Brennan-Barrett said: “The achievements of our students are simply extraordinary. Every single person has a story to tell and listening to what these people have achieved is both humbling and inspiring.
“We are incredibly proud of our students, who are making a real difference. We are producing the next generation of employers, pioneers and visionaries for the benefit of Northamptonshire and beyond. The impact these people are going to have in the future is hugely exciting.”
Two new awards for 2019 were made possible thanks to a donation from Jeff’s Way, a charitable foundation set up in memory of Jeff Whitaker - the founder of Northamptonshire-based catering and bakery equipment company Whitco.
Josie Milicevic won Chef of the Year while fellow catering student Brandon Wilkinson scooped the Jeff Whitaker Award. Josie will now benefit from a placement at Raymond Blanc’s Michelin-starred restaurant Le Manoir Aux Quat’Saisons while Brandon will receive one-to-one mentorship from Whitco.
The final award of the evening was the Katy Wright Award, set up in memory of former Northampton College tutor Katy, who sadly died seven years ago.
Gemma Robinson was presented with the award and commended for juggling family life and three children with her Access to Science course. Despite the challenges of her dyslexia Gemma 42 out of a possible 45 distinctions and is now studying a degree course at the University of Northampton.
More than 300 people attended the event, which saw musical theatre students perform routines from shows including Little Shop of Horrors and Dear Evan Hansen for guests including Lord-Lieutenant of Northamptonshire David Laing, Mayor of Northampton Nazim Choudary and former student Nicole Read – who gave a speech explaining how her time at Booth Lane had helped prepare her for her career as a blogger and content creator.
The 11 sponsored awards were supported by Recol Engineering, Opus Energy, Briggs and Forrester, Gemini Rail Group, igus, Engie, SEMLEP, Kier, Higgins Building Supplies, Cosworth and The University of Northampton.
Music students at Northampton College will have access to more than 1,000 online tutorials and lectures delivered by some of the biggest names in music production thanks to an exciting new partnership.
The college has teamed up with Education & Bass – a specialist music technology company which recently visited Booth Lane as part of Industry Week and includes guest contributions from tutors including DJ Yoda and DJ Rap in its portfolio.
Using the platform, Northampton College students will be able to develop and refine the skills they are being taught in classroom sessions, focusing on the precise styles of music they are interested in producing.
Andrew Ferguson is the founder/director of Education & Bass and performs under the moniker Nomine (aka Outrage). He said: “I started Education & Bass following five years of lecturing at college and university level because I felt that Music Technology education was not truly accessible for all and there was a lack of quality online resources.
“I now believe that through collaboration between industry and education, huge positive changes can be made to contribute towards a modern, relevant, positive and engaging teaching and learning environment, resulting in real opportunities for the next generation and much support for the music industry talent pipeline and international music technology education.
“We believe this partnership is an amazing opportunity to truly join the education and industry dots and bridge the gap.”
Northampton College will be making the Education & Bass platform available soon, giving students an edge when it comes to establishing invaluable industry connections and understanding the range of genres they may go on to work in on completion of their course.
Raff Di Renzo, Content & Partnerships Manager at Education & Bass, said: “We provide a sense of community with a human touch. It has given me the opportunity to share my 20 plus years of music production, business and industry knowledge and experience with people from all ages and from all walks of life, which is so rewarding and gratifying for me.”
Aspiring musicians will be hoping the partnership can help them follow in the footsteps of former Booth Lane student and Mercury Prize nominated rapper slowthai.
Chris Pettifer, a lecturer in music technology at Northampton College, said: “This new educational partnership will help provide our students with supplementary learning resources to complement their studies in class. We’re excited to be working with Andrew and Raff to deliver a range of tutorials and online courses that I know will be of particular interest to our music students and others looking to diversify their skillsets.”
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